There has been much hype over the past 2-3 years regarding Roosters on the fly. With Dvd's like "running down the man" exalting the merits and 'Avant Garde' status of this new target on the fly. Even Abel has released a brand new "rooster" color for their reels just to "keep with the times"
But the real question is not a question of whether the rooster is a worthy adversary but if it is all a huge marketing gimmick to sell the next new destination or piece of gear. Guides need business and sometimes there can be too much beating of the drum.
At least it keeps things interesting.
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